SIDDHANT SHAH

Lead UX Designer

MobileIron

Go App Refresh - iOS & Android

A fresh face that’s all about focus and intent

Before

After

Background

 

MobileIron Go allows the company’s IT organization to manage and secure employee devices, and provide access to other work apps. 

In 2018 MobileIron invested in new security technologies i.e. Threat Defense and Zero Trust Password-less authentication which would complimented the device management feature. This new direction brought in an opportunity to redesign MobileIron Go, across both iOS and Android platforms. 

Known problems

  • Inconsistent user experience on Android and iOS

  • Lack of scalable UI components

Android Mobile@Work

Android MobileIron Go

iOS Mobile@Work

iOS MobileIron Go

Role

Design Lead

Team

Key Contributions

2 Designers 

4 Product Managers

Cross-functional Leads

Led customer research

Facilitated design thinking

Introduced modular design

Duration

3 months

 
 

Process

Mobile Threat Defense technology was a crucial selling feature for MobileIron. There was already high demand from customers and partners. In order to better understand our path forward, we began our research.

Exploratory Research

We held a series of key customer interviews to learn about the challenges within our applications. We learned that the customers knew how powerful of a technology threat defense was, but Mobileiron was not leveraging to the best of its potential serving the end users. We understood that showcasing this feature via our client applications (Mobile@Work and MobileIron Go) will play an important role in the success of MobileIron. 

They would often compare us with competitors like Lookout and Zimperium (also our partner) 

 

Also the hurdles of design inconsistency and working with 4 product development teams was the major concern. 

Design thinking workshop to our rescue

Redesigning the application was the need of the hour to include new features in future for these applications. But to do that we needed all the 4 applications' stakeholders' buy-in. 

We conducted a design thinking session. All the key decision-makers were involved in this session. This session highlighted the need for stakeholders to allocate resources for the major redesign with the Mobile threat Defense feature.

 

Design Thinking Workshop with Stakeholders

Landing Page Design - Mobile Threat Defense Feature

 

At MobileIron, we followed design guidelines by respective OSs i.e. Google's Material Design system for Android apps and Apple's Human interface design guidelines for iOS apps.

Wireframe Landing Page

Landing Page Iterations for scalable feature set

Native iOS component based - modular and scalable UI

  • Highlight Threat Defense feature

  • Full information without digging deeper

  • Cleaner view

  • Scalable design to add new features 

Details Pages Design

Following the same principle of using native iOS components, we iterated design flows for details screens

1st Iteration - Highlight Threat

2nd Iteration - Bubble Up the Threats

3rd Iteration - Bubble up Threats and Show Remediation Steps

Final Iteration - Improved Visual Design

User Testing

 

3

Key Customers

14

End-User interviews

4+

Job Functional Areas

100+

Internal Poll Responses

High fidelity

 

Continuous iterative user feedback and designing helped us finalize our final designs

Hi-fi Designs - iOS

Hi-fi Designs - iOS

 

Impact

We tracked key fulfillment metrics of the shipped Mobile Threat Defense redesigned application. We incorporated granular analytics tracking, including user interactions. The redesign played a huge role in bringing new businesses of both medium and large organizations.

$4.2m

Annual Recurring Revenue

7.9

Net Promoter Score

300+

New Customers

Android Play Store Reviews

iOS App Store Reviews

Road to Success

 

The MobileIron client applications user experience became one of the key factors for many potential customers and partners as they evaluated competing solutions. The success of this redesign opened doors for more incremental UX improvements and feature updates.

Threat Defense & Authenticate

Stand-alone Modular Features

Enterprise

App Catalog

Registration

Privacy

Onboarding

  • Authenticate, another key investment brought in a consumer-grade password-less login experience.
     

  • Modularizing our feature set for stand-alone offering opened up new industries like contractor use cases and task workers.
     

  • An integrated Enterprise App Catalog experience was one missing piece that got developed to leverage all the native app capabilities
     

  • Registration and onboarding upgrade, a UX initiated improvement project got road mapped. 

Thank You